Opt-In to Outreach

| February 19, 2010

This summer, NAMM’s offering you the chance to align your store with two great musical events.

The Vans Warped Tour is the largest, most successful musical event in America, attracting hundreds of thousands of people, ages 13 to 34, while the Country Throwdown Tour reaches a large and loyal fan base of country music lovers of all ages. Both tours will pass through 46 markets across the U.S. starting in May and going throughout the summer. Participating retailers don’t have to live directly in the tour cities, since these events often draw fans who live hours away.

Get in on the action! NAMM retailers who opt-in to the 2010 program will receive two promotional tickets to give away for each event, as well as the promotional materials you need to bring in new customers and encourage them to participate!

Win Your Way to Nashville!

For the first time, you can win FREE hotel and transportation for yourself and three of your staff members to Summer NAMM in Nashville, June 18–20. To be eligible, NAMM retailers must opt-in to both events and create an eye-catching window display incorporating the promotional materials provided to them. NAMM will then judge the retail displays submitted, and the store with the most effective and creative merchandising display will win their way to Nashville this summer. To participate, visit www.namm.org/initiatives or e-mail Jeff Livingston at jeffl@namm.org for more information.