NAMM Offers Free Sesame Street Music Works Materials to Its Retail Members

CARLSBAD, Calif., April 2, 2009—NAMM, the trade association of the international music products industry, announced today that it is providing free Sesame Street Music Works materials to all NAMM Member retailers who are looking to boost interest in making music among a new generation of future musicians in their communities.

NAMM is offering the following Sesame Street Music Works materials:

•    The Music Works Wonders DVD, featuring interactive musical activities for 2-6 year olds led by the popular Sesame Street characters
           
•    “Share the Joy of Making Music with Your Child” brochures (50-pack) to display in your store at the sales counter or lesson waiting room (with space to customize with your store’s information)

•    Sesame Street Music Works Character Posters (4-pack) to liven up any store and captivate young customers and their parents

•    Colorful 3’X5’ Big Bird Poster with a “Children Learn and Grow with Music” message.

Some ideas on how to utilize the materials and help drive interested young music makers and their parents to your retail store include:

•    Create a “kid-friendly” environment in your store by displaying an array of materials featuring Sesame Street cast members and their interest in playing music
•    Distribute the materials to local libraries, daycares, YMCAs and churches along with your store information to peak children’s interest in making music
•    Distribute the materials to local schools that might have limited or no music programs to heighten awareness about the services and products your store can offer children.

According to NAMM President and CEO Joe Lamond, reaching out to the preschool market and parents is important for a number of reasons.

"Recent research tells us that making music in early childhood helps children with language development and other skills,” Lamond said. “Early exposure to music opens up a pathway to making music for life. We encourage all NAMM Member businesses to take another look at how to address this critical segment of the market."

“Supplying Sesame Street materials to the schools in this area has paid off big time with impressed parents,” said George Hauer of Madison Music in Madison, Conn. “Rentals went up 235 percent. Thanks Sesame Street and NAMM.”

To order your free Sesame Street promotional materials, contact info@namm.org.

About Sesame Street Music Works
Sesame Street Music Works is a public-service program that encourages children to explore, create and grow with music. This multimedia initiative has been developed by Sesame Workshop, the nonprofit educational organization behind Sesame Street, with generous support from founding sponsor NAMM, the international association of the music products industry, to help make music accessible to all young children.

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