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NAMM Releases New White Paper Analyzing Value of Trade Shows in the 21st Century
—NAMM, the trade association of the international music products industry, released a new white paper addressing the enormous business changes taking place and analyzing the role trade shows play within the musical instruments and products segment today.
The Decision to Exhibit, is a 10-page downloadable document with current data from a number of sources including the Trade Show Exhibitors Association, Center for Exhibition Industry Research, Creative Training Solutions and the 2009 NAMM Annual Member Survey, as well as quotes and anecdotes from NAMM exhibiting companies collected over the past year.
Download The Decision to Exhibit: Are Trade Shows Still a Wise Investment in the 21st Century? below.
About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
Media Resources
decisiontoexhibitfinal.pdf (1.06 MB)
Media Contacts
Director of Marketing & Communications | Phone: 760.438.8007 ext 102 · Fax: 760.438.8257
scottr@namm.org