NAMM, the trade association of the international music products industry, today announced the formation of NAMM International, LLC, a new branch of the association that will service the needs of Members abroad, which now make up 23 percent of NAMM’s overall membership base. Betty Heywood, NAMM’s director of international affairs, will oversee NAMM’s place of business in the UK beginning in late summer of 2008.

“NAMM International will allow us to more effectively support the needs of our NAMM Members around the world as well as make their NAMM show participation even more valuable to their businesses,” said Heywood. “Additionally, having a base in Europe will be beneficial to our ongoing work in developing and supporting global music products markets as well as mutually sharing best practices from NAMM and its Members in the United States.”