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"Pretty Good for a Girl..."
(Panel Discussion)
Moderator: Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C.
Did you know that women make 80 percent of U.S. buying decisions? Embracing this trend, there's a new generation of inspired, renegade retailers, suppliers, reps, consumers and artists who are rewriting the rules: meet the "Connected Women of the Music Industry." They're doing more than just "pretty good for a girl." These women are savvy, sophisticated and immune to conventional thinking and marketing strategies. They've made a point to study the wants, needs and buying habits of women who are often overlooked or misunderstood by other music product suppliers and retailers—men and women alike. Don't be disconnected any longer from this lucrative market. Alan Friedman, CPA, moderates a panel of high-profile women retailers, suppliers and special guest musical artists who have transformed market trends into actionable strategies and tangible results. Panelists include Tish Ciravolo, Daisy Rock Guitars, Inc.; Susan Lipp, Full Compass Systems, Ltd.; Jen Lowe, BoomBoom Percussion, LLC; Barb Paulsen, Spoiled By Technology, Inc.; Shawna Von Behren, Yamaha; Craigie Zildjian, Avedis Zildjian Co.; and musical artist Lisa Loeb.
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