Exhibitors Can Top the Charts at Summer NAMM
Summer NAMM is right around the corner…and we realize that the decision to join us may be a difficult one as you think about the time and the expense involved. However, we think that Summer NAMM is more than a good time—and it’s a good investment. Why? Recently NAMM looked at numbers, polled Members and assembled feedback to create a white paper, "The Decision to Exhibit," which we published online. The results were fascinating.
As you consider whether Summer NAMM is appropriate for your business, you may want to think about the following facts. From our poll, we found that 67% of respondents agreed or strongly agreed that exhibitions increase corporate and/or brand recognition. We also learned that:
- 63% agreed or strongly agreed that trade shows help to gain or retain market share
- 66% agreed or strongly agreed that fewer sales calls are needed to close a sale with a trade show generated lead, as a result of the buyer’s face-to-face meeting with their staff at the trade show
- And that 68% believe or strongly believe that fewer sales calls are necessary to close a sale when buyers have seen the product on the exhibit floor
- In addition, 54% of sales that started with a lead from the show are closed after three or fewer sales calls, as opposed to 61% without a trade show lead, requiring more than three sales calls to close
These powerful numbers help quantify the true value of Summer NAMM. I hope you make the decision. Take the initiative, set yourself up for success and join us at Summer NAMM, where your business can Be a Hit!