2012 NAMM Top 100 Dealer Award Winners
Amro Music in Memphis, Tennessee : Winner - SupportMusic Award; Best Merchandising and Display (Tie)
Amro University is a workshop for music education majors and first-year teachers that covers such topics as student recruiting and retention, classroom management, booster organizations, school budgets and more. To make the stores visitor-friendly, Amro Music breaks its sales floors into easy-to-find sections, each featuring touch-screen monitors where shoppers can learn more about the products on display.
The Candyman Strings & Things in Santa Fe, New Mexico : Winner - Best Rock School and Camps; Wanna Play Dealer Award; Best Merchandising and Display (Tie)
The Candyman offers students the chance to form a band, learn to write and play their own songs, and record a CD at a professional studio. They're also interviewed on the radio, where they get to hear their song played on air before performing in a real rock concert. Through its use of effective merchandising, The Candyman has generated 10 percent growth in most product categories. Shoppers can locate all of the store's product sections from anywhere on the floor, they have merchandising "hot spots" and use moveable kiosks to keep things fresh.
Downtown Piano Works in Frederick, Maryland : Winner - Best Emerging Dealer (Tie)
Despite opening during the worst of the economic recession, Downtown Piano Works sold more than $700,000 in its first year. The store earned more than $1.5 million in gross sales in 2011.
Music Villa in Bozeman, Montana : Winner - Best Ad; Best Use of Social Media (Tie)
"The Music Store" is Music Villa's reality web series featuring the store's employees. So far they've created 20 episodes, all on YouTube and all sharable with integrated Facebook commentary on The Music Store website. It's a wonderful way for people to get to know the staff—and the store.
The Music Zoo in Roslyn, New York : Winner - Best Website
Themusiczoo.com uses high-quality, in-house photography to give customers an close-up look at various angles of each guitar they sell; the site also includes an informative blog that posts news, sneak peeks at new products, editorials and on-site NAMM Show coverage.
NOVA Music Center in Clifton, Virginia : Winner - Best Emerging Dealer (Tie)
NOVA Music Center opened part-time in December of 2009 with two tiny rooms. The store quickly outgrew its location and moved to a 2,400-square-foot space. NOVA is growing once again, opening a store in Manassas, Virginia, while still keeping a presence in nearby Clifton.
Piano Gallery in Bonita Springs, Florida : Winner - Best Sales Promotion
Piano Gallery's "Physician's Talent Show" has evolved into the store's best sales promotion. In the weeks following this year's show, they sold seven Steinway grand pianos to physicians who participated in, attended or sponsored the show.
Summerhays Music in Murray, Utah : Winner - Best Use of Social Media (Tie) As part of their current campaign, Summerhays Music created a video, e-mailed the spot to their customer base of more than 10,000 people and posted it to their YouTube and Facebook pages. To boost its "likes" on its Facebook page, Summerhays Music uses Facebook's polling feature to create a contest for students and school music directors.
Ted Brown Music in Tacoma, Washington : Winner - Best Curb Appeal
Ted Brown's flagship store features copper accents, a perfect accompaniment to the metals used in the instruments they sell. The store's iconic horn logo is well known throughout the region and complements its matching copper monument sign.