Look What Others Are Saying about Summer NAMM...

| July 7, 2009

Business Meetings, Innovative Products, New Ideas—There Are Many Reasons to Join Us in Nashville!

"Good businesspeople set themselves apart in difficult times, not during the times when everyone is enjoying success. In a rising market, where filling the demand is the primary challenge, market shares tend to stay the same. However, when sales volumes slow, companies that are more nimble and effective tend to proper. This basic truth has played out in recessionary times for the past century. Companies that manage well in the downturns inevitably emerge stronger. If you want to be one of the strong survivors when the market eventually turns, attending the Summer NAMM show is more important than ever."

"Most of your suppliers are carrying more inventory than they need or can readily afford. Stare them down at the [Summer] NAMM show and you could come home with buys that you couldn’t have gotten otherwise. Don’t just ask for better prices and terms—press them for clinicians, marketing support, sales training and in-store fixtures."

"In Nashville this summer, there will be close to 100 first-time NAMM exhibitors. These are hungry new companies anxious to earn your business."

"...NAMM has assembled a tremendous schedule of educational sessions that provide a virtual music industry MBA. From sales management to developing an online presence, the sessions address virtually every topic relevant to marketing and selling music products today." 

"You need more than just hope, and wishful thinking doesn’t cut it either. Do yourself a favor. Get yourself over to Nashville for time at the NAMM Summer show July 17–19. Plan on spending some time at the NAMM Idea Center. You’ll come away with a ton of ideas you can put to use immediately to get more customers through your door, create more sales, cut costs, and improve margins."

Source: The Music Trades