NAMM U Sessions - Sales

It takes some creativity and planning to generate business on those off days. Listen in for a dozen ways to keep the cash register ringing in the slowest of times.

You can't sell everybody who walks in your store, but you can sure give it a try! Here are 5 things you should do before giving up and letting your customer walk out of the store without buying.

Would you like to build your sales, increase customer loyalty and put more money in the bank for a fraction of the cost of traditional advertising? If you answered “yes,” you are not alone—and you MUST come to this session.

You will learn exactly what you need to know to harness the power of the Internet and e-mail technology, and use it to grow your business. This is NOT a technology workshop. This is a marketing workshop designed to give practical, to-the-point tips and techniques to make technology an important, effective part of your marketing. You will learn how to become the obvious expert to all of your customers; use e-mail marketing to dramatically increase customer loyalty; keep people browsing on your Web site longer, visiting more pages and spending more money; build a customer database that you can use to pull your customers back into your store again and again; use your Web site to fill every seat at all of your events; and learn the secret to creating cash on demand!

This session is timely and simple, yet incredibly powerful! Attend and learn why electronic marketing is your ticket to increased sales and higher profits.

Do your in-store events attract new customers to your store? Do you get press coverage of your events? Do your in-store events give your customers a real feeling that you are part of your community?

Myrna Sislen will show you how her events accomplish all of these goals and more, at little or no cost to her business. She will take you step by step, with pictures and detailed explanations.

Today’s customers want what they want, when they want it and how they want it. Competition has never been greater and having the ability to compete and deliver in a down market has never been more demanding.

This workshop will explore and demonstrate proven techniques and best practices that can increase sales, profits and customer satisfaction. Attendees can expect to learn new ways of handling customers' objections around price, out-of-stock items, giving prices on the phone and addressing the Internet buyer.