NAMM U Sessions - Technology

This session is a one-hour presentation & 30-minute guest panel.

Join us for this fun, interactive session as these Web-savvy speakers give you step-by-step directions on how to add photos and video to your Web site. Learn about free software tools to help you edit video, and how adding video to your Web site drives traffic and sales. They will also walk you through the ins and outs of social networking technology.

Hear from a panel of music industry guests who have applied these techniques and will testify about their own success. This is a special session that promises to be action-packed and worth every minute!

The information that once came to you from traditional media now comes from a more user-oriented source: popular social networking sites.

Social media technology is a major revolution that is shaking up "communications as usual" for many businesses. For those of you who have heard about Facebook, Twitter, MySpace and YouTube, but haven’t seen it in action, this introduction will get you started.

In this fun, interactive session, you will get your feet wet, learning about the same social networks that your customers frequent, and you will build online relationships with them that can translate into more store traffic and increased sales.

Your customers start and end their search for music products and services using popular search engines like Google and Yahoo. Learn how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can help potential customers find your Web site more easily and drive them to your door.

Tom and Jeff will cover the basic concepts of how search engines rank your Web site and provide techniques to help you cash in on your Web site investment. Learn how keyword indexing and analytic tools can help you track your progress and measure your results.

A good Web presence means more than just having a stylish Web site. It is the way that your Web site makes you known to your customers.

In today’s world of tech-savvy Web users, you need to do more than wait for customers to find you. A well-orchestrated Web presence will make it easier for anyone to find your site—and give them a reason to keep coming back! Danny Rocks will show you several ways to improve your Web presence through your content, including video clips and blogs.

*Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m.