NAMM U Summer Sessions

Take control of your business destiny. It’s easier than you think. Don’t miss this dynamic, fun session guaranteed to dramatically increase customer loyalty, boost your foot traffic and turbo-charge sales.

Find out how to jump start your sales—no matter what time of year. And, pick up many more easy-to-execute strategies, tactics and techniques to grow your business without spending a fortune. Learn the most important thing to do to ensure a successful future.

(FREE breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m. – 9:30 a.m.)

This session is a one-hour presentation & 30-minute guest panel.

Join us for this fun, interactive session as these Web-savvy speakers give you step-by-step directions on how to add photos and video to your Web site. Learn about free software tools to help you edit video, and how adding video to your Web site drives traffic and sales. They will also walk you through the ins and outs of social networking technology.

Hear from a panel of music industry guests who have applied these techniques and will testify about their own success. This is a special session that promises to be action-packed and worth every minute!

Moderated by Danny Rocks with Panel of Dealers Who Contributed Ideas at the 2009 NAMM Show Breakfast Session “25 Ideas to Fix Your Business—Now!”

Do you want to know the secret to successful sales and marketing campaigns? It’s all in the details. And, now you will learn the exact details that helped five retailers achieve extraordinary success, even during challenging economic times. What is their secret? What details did they have “to sweat”? Will you be able to copy their success? Will their ideas work for you?

Come to this highly interactive session to find out what you will have to do to make these ideas work for you. Prepare to contribute your ideas, ask lots of questions and take home a “plan for success”!
 

*Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes

Would you like to build your sales, increase customer loyalty and put more money in the bank for a fraction of the cost of traditional advertising? If you answered “yes,” you are not alone—and you MUST come to this session.

You will learn exactly what you need to know to harness the power of the Internet and e-mail technology, and use it to grow your business. This is NOT a technology workshop. This is a marketing workshop designed to give practical, to-the-point tips and techniques to make technology an important, effective part of your marketing. You will learn how to become the obvious expert to all of your customers; use e-mail marketing to dramatically increase customer loyalty; keep people browsing on your Web site longer, visiting more pages and spending more money; build a customer database that you can use to pull your customers back into your store again and again; use your Web site to fill every seat at all of your events; and learn the secret to creating cash on demand!

This session is timely and simple, yet incredibly powerful! Attend and learn why electronic marketing is your ticket to increased sales and higher profits.

Do your in-store events attract new customers to your store? Do you get press coverage of your events? Do your in-store events give your customers a real feeling that you are part of your community?

Myrna Sislen will show you how her events accomplish all of these goals and more, at little or no cost to her business. She will take you step by step, with pictures and detailed explanations.

Today’s customers want what they want, when they want it and how they want it. Competition has never been greater and having the ability to compete and deliver in a down market has never been more demanding.

This workshop will explore and demonstrate proven techniques and best practices that can increase sales, profits and customer satisfaction. Attendees can expect to learn new ways of handling customers' objections around price, out-of-stock items, giving prices on the phone and addressing the Internet buyer.
 

How did Alta Loma Music build profitable and successful in-store music lesson programs? As owner Pete Gamber tells it, “…through trial and error, and at times, by accident.” Pete advises that as long as you’re passionate about teaching your students, you will stand out.

This block of sessions will bring you back to the basics: Why start a music lesson program? What about lesson rooms? How do I find teachers? How do I get students? And finally, how do I put everything together to get started?

Even if you already have a lesson program, this session is still for you. Learn how you can get the most of your lesson program and how it can create immediate revenue, increase foot traffic, build repeat customers and increase sales. Get back in touch with the enthusiasm and passion that builds thriving lesson programs, and develop a community with music makers in your store and in your city.

Pete and fellow music retailers will also share their first-hand experiences with rental programs, youth summer programs, and in-store events. Know what to expect in real-life situations—what works and what doesn’t, what not to overlook, and what action steps to take right now.

*Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes

Don’t miss the first-ever NAMM User Group meeting for retailers using the NAMM Bank Card Processing offered through First National Merchant Solutions.

Chargebacks. Return Fraud. Not-Qualified. Card Verification Value. How does each of these credit card acceptance terms influence your business’ bottom line?

Find out by joining First National Merchant Solutions at this interactive presentation where the group will discuss ideas on how to improve your point-of-sale payment procedures, gain added efficiencies in your back-office management through software solutions, reduce your exposure to fraud, and most importantly help your business save money on processing fees.

With many exciting, new products at the show, it is sometimes difficult to make sure that you have seen all the important new items. Join Music Inc. publisher Frank Alkyer and a panel of retail buyers, media and gear heads, as they scour the aisles and dig into the merchandise to find the best products, ideas and trends.

You know as soon as you get home, someone always says, “Did the see the new …?” and you feel that you’re the only person who missed it. This is the opportunity to change all of that in this rapid-fire, 60-minute snapshot of what to see before leaving Nashville.

(FREE breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m. – 9:30 a.m.)
 

The information that once came to you from traditional media now comes from a more user-oriented source: popular social networking sites.

Social media technology is a major revolution that is shaking up "communications as usual" for many businesses. For those of you who have heard about Facebook, Twitter, MySpace and YouTube, but haven’t seen it in action, this introduction will get you started.

In this fun, interactive session, you will get your feet wet, learning about the same social networks that your customers frequent, and you will build online relationships with them that can translate into more store traffic and increased sales.