NAMM U Summer Sessions

Your customers start and end their search for music products and services using popular search engines like Google and Yahoo. Learn how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can help potential customers find your Web site more easily and drive them to your door.

Tom and Jeff will cover the basic concepts of how search engines rank your Web site and provide techniques to help you cash in on your Web site investment. Learn how keyword indexing and analytic tools can help you track your progress and measure your results.

A good Web presence means more than just having a stylish Web site. It is the way that your Web site makes you known to your customers.

In today’s world of tech-savvy Web users, you need to do more than wait for customers to find you. A well-orchestrated Web presence will make it easier for anyone to find your site—and give them a reason to keep coming back! Danny Rocks will show you several ways to improve your Web presence through your content, including video clips and blogs.

*Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m.
 

Learn about legislation affecting small business. Bring your questions, learn ways to get the facts on issues you are concerned about, and how to contact and work with elected officials.

Learn tools for local advocacy efforts to keep music education strong in your community.