George Fullerton befriended Leo Fender back in the days before Leo quit the radio repair business and started in the guitar making business. George worked for the Fender Guitar Company from the beginning and up to the day it was sold to CBS Musical Instruments. After the sale of the company, Leo could no longer use his last name to produce and promote guitars, so he teamed with George to form a new company, named after the first letter in their first names. And so, G & L Guitars was born.