NAMM University

The 2009 Music China show recently concluded in Shanghai and NAMM, the trade association of the international music products industry, once again organized its NAMM University professional development sessions for show attendees. More than 1,100 people attended the NAMM University sessions, a 15 percent increase from 2008.
 

Full List of Sessions Now Available Online!

For some Members, attending the popular NAMM U Breakfast Sessions and strategy-packed Idea Center sessions is the number one reason why they attend Summer NAMM. You can pay thousands of dollars to attend similar professional development sessions, but they still won’t be taught by industry insiders who understand your day-to-day challenges.

Starting with a free meal and industry discussion at the daily Breakfast Sessions, followed by idea-filled presentations in the Idea Center every 30 minutes, it's easy to make some time to pick up new ideas on everything from social media to sales. Business leaders who know the market talk tips and tactics to help you grow your business. This knowledge and opportunity to learn will pay for your trip to Nashville!

Scan the schedule now so you can plan appointments around the must-attend topics.

Here are just a few of the Idea Center sessions we’re planning for the 2011 NAMM Show. Your staff—and your store—can benefit from the variety of topics taught by industry experts. Stay tuned for more sessions to be announced!

Get Connected—Online Business Strategies
Presented by Mike Nessen, Rinforza Social Media Marketing
In this series of sessions, you’ll learn how to be found in the crowded electronic marketplace, reach out and identify your customer base online, and apply strategies to appeal to the new generation of online consumers.

Gayle Beacock and her brother are second-generation music storeowners with a flair for business and a passion for encouraging music making. Gayle’s parents started Beacock Music to build relationships with band directors, a position her father held for many years. Gayle brought new and creative marketing ideas to the company including an in-store coffee bar and other activities for parents as they waited for their children’s lessons to end. She has also been very active in the industry associations, presenting classes for NAMMU and serving as president of RPMDA. 

Pete Gamber, the president of Alta Loma Music in Southern California, has been one of the leaders in educating music retailers to provide successful and profitable lesson programs in their stores. His passion has led to a regular column in Music Inc. and his widely successful NAMMU sessions during the annual trade shows. Pete can speak of hiring the right employees, store promotions and making the most of your inventory because he has had to learn first hand the techniques to stay in business. Pete’s willingness to share his ideas has endeared him to a host of independent music retailers who face similar challenges.