In January 2010, NAMM’s public relations efforts on behalf of the industry topped the charts with the highest number of monthly media stories, readership and advertising dollar equivalency in the history of the association.
With coverage in all types of media outlets including television, web, blogs, newspapers and magazines, NAMM and its Members were featured in more than 2,700 stories, reaching a readership circulation of more than 1.5 billion people. The advertising dollar value was worth nearly $37 million—in the month of January alone.