Pete LaPlaca is a well respected industry leader who has added his great musical passion to the creation, development and marketing of musical products going back to the 1960s. Pete was a leading sales manager for a number of companies during his career, among them G. Leblanc, F. E. Olds and Gibson Guitars. He later became Vice President and General Manager of the Lincolnwood, Illinois, offices of Chicago Musical Instruments (CMI).