Sam Ash Music Corporation

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory. As head of sheet music for all of the Sam Ash locations, Bernice has designed methods and procedures that have resulted in great working relationships with the publishers as well as many satisfied customers.

Paul Ash has great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credits him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he has continued to develop during his long career in the store. Although Sam passed away in his mid 50s, Paul and his older brother Jerry were determined to carry on the name and traditions. With nearly 50 stores in 16 states, the Ash brothers have accomplished their goals.

Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and FedEx later replaced his job, freeing him to become one of the best known retail store buyers in history. He oversaw the company’s expansion from one location to over 50 locations including the famed 48th street store in New York City. Jerry Ash was first interviewed for the NAMM Oral History Program on January 20, 2002. A follow-up interview was completed with his wife Bernice by his side on June 6, 2007.

 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was of the highest priorities.  Sammy has played a vital role in the company’s expansion.  He oversaw the purchase of several new store locations and well as the construction of others throughout the United States.