While no one knows how strong the economy will be by January, one thing is certain—attending the 2010 NAMM Show, January 14-17, will get you positioned for success in the coming year! The NAMM Show is where you need to be to see the latest gear, get re-inspired, reconnected with your industry peers and take charge of your future.

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The Value of Exhibiting at NAMM Trade Shows

NAMM recently put together a white paper to assist Members in evaluating the benefits of trade show exhibiting. After researching numbers, surveys...
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Your NAMM Show Stay Just Got More Affordable

In an effort to better serve our Members, NAMM has worked with our hotel partners to provide additional discounts on room rates and offer...
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Freeman to Freeze Prices for 2010 NAMM Show

NAMM and Freeman Work Together to Avoid Cost Increases Talks were completed last week with Freeman, and an agreement has been reached to freeze...
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Opt In for 2010 NAMM Show Communications

NAMM will be e-mailing housing and badge information soon, as well as all trade show news and updates. Be sure that your Membership and e-mail...


The NAMM Show is the place to be seen and to see, sample and purchase the newest, most innovative gear that everyone will be asking for in the coming year! With more than 1,500 exhibit booths displaying musical instruments, lighting technologies and pro-audio, sound, and stage equipment, the NAMM Show is where you'll find everything you need to set yourself apart from the competition.


In a turbulent economy, the best recipe for success is one that includes fresh ideas, solutions and support. You can find that and more at the free NAMM U sessions held throughout the show. The NAMM U Breakfast Sessions feature industry experts discussing the hottest topics and sharing strategies for business success. The short, focused Idea Center sessions will give you tips and techniques that you can use right away on a variety of topics, like:
• Sales • Inventory management
• Customer service • Lesson programs
• Market development • Financial management
• Web and e-commerce proven ideas! • Marketing, promotions and other strategies


Southern California's moderate climate makes it an ideal spot to host the music product industry's largest trade-only event. In addition to Disneyland, there's plenty to do and see in Anaheim, including live music venues, world-class restaurants and sensational shopping—and it's all just minutes from the beach.


From cozy rooms at small boutique inns to luxurious suites at major high-rise hotels and family-friendly accommodations overlooking the local amusement parks, Anaheim has it all. And to help you cut costs, NAMM has negotiated the lowest rates possible for your stay. In early September, NAMM will send you a special link so you'll be set to reserve your rooms when housing opens on Wednesday, September 16 at 8 a.m. PDT.


Get your FREE badges by pre-registering for the 2010 NAMM Show starting September 8. Be sure to do it before the December 4 deadline—after that, they're $25 each.


To help make travel affordable, NAMM is pleased to announce special deals with airlines and rental car companies.

Take advantage of a 10% discount on American Airlines and American Eagle for travel reservations between January 11-20, 2010, to airports in Anaheim (SNA), Los Angeles (LAX), Burbank (BUR) and Ontario (ONT). The discount will apply to all American Web fares—even specials!

Avis Rent a Car is also offering a discount to NAMM attendees.

To learn more about Anaheim, go to www.anaheimoc.org.

Show Directory Information

Distribution of the Show Directory has been changed to accommodate Exhibitors and Buyers more efficiently. The Show Directory will no longer be available for general attendee distribution. Exhibitor and Buyer Badges will contain a coupon to redeem for one Show Directory per badge will be allocated. Visit Hall E, Floor Managers Desk in Hall A and D, the Idea Center and Level 2, North (between Registration and the Hot Zone) to redeem your Directory coupon. This new procedure is designed to reduce cost and support NAMM’s efforts to be more environmentally sensitive.

Show Location & Hours

Anaheim Convention Center
800 West Katella Avenue
Anaheim, CA 92802

Thursday, January 14      10 a.m.-6 p.m.
Friday, January 15           10 a.m.-6 p.m.
Saturday, January 16       10 a.m.-6 p.m.
Sunday, January 17          10 a.m.-5 p.m.

Future NAMM Shows
Jan. 14-17, 2010 | Jan. 13-16, 2011
Jan. 12-15, 2012 | Jan. 17-20, 2013

Previous NAMM Shows
2009 NAMM Show

© 2009 NAMM, the International Music Products Association