When it comes to the music products industry, the sound of success starts at the NAMM Show. Even before rock bands record their music, orchestras rehearse and school classrooms take the stage instruments in hand; it all begins here. For four days, the Anaheim Convention Center becomes a mini-city buzzing with activity and excitement, a place where the hottest new musical products are unveiled to the world.

• Reach a continually growing audience of more than 90,000 from nearly 100 countries
• Unveil your newest products
• Connect with your current buyers and network with new ones
• Build the buzz about your brand
• Promote your products through international press coverage
• Meet with industry reps who can distribute your products globally

• More than two-thirds of respondents strongly agreed that exhibiting increases their company's corporate and/or brand recognition.
• 63% believed that exhibiting helps them gain or retain market share.
• 86% of attendees use face-to-face meetings at trade shows to become aware of new products, evaluate vendors for future purchases and/or to narrow their choices of preferred vendors.*
• Two-thirds of those polled agreed or strongly agreed that fewer calls are needed to close a sale with a trade show lead because they met with buyers' face-to-face and they saw the product firsthand.
• The average cost of face-to-face contact with a potential customer is $96 with an exhibition lead, compared with $1,039 without one.*
• The cost of closing a sale with a trade show lead, including making contact and the cost of calls is $2,307—$795 less than without a lead.

*Source: Trade Show Executive's Research Roundup