Interactive Options to Get Your Company Added Exposure During the 2012 NAMM Show
The NAMM Exhibitor Portal helps you promote your events and artist appearances, market your brand to buyers, post your press releases and increase traffic to your booth. As an exhibitor, you receive free listings for your events and artist appearances on the portal, which you can connect with on the NAMM website, as well as on the 2012 NAMM Show Smartphone Application. You'll have access to your own information, so you can update it as needed.
Meet the Press in the Virtual Press Room
NAMM exhibitors can access to NAMM’s Virtual Press Room at namm.org to upload one PDF file of up to 128 MB that includes press releases, product photos, press kits and other promotional materials that you would like to make available to media during the show. Just click on the “My Press Kit” on the left-hand side to take care of business—unlike the old USB drives distributed with information, the Virtual Press Room gives exhibitors and their public relations representatives the freedom to make changes, revise or add materials for their company all the way through the show.
Prior to the NAMM Show, all registered media will be directed to NAMM's new Virtual Press Room for all of the show-related materials they might find of interest. For additional information about how to log on to the site, visit www.namm.org/faq. If you have further technical questions, send an e-mail to info@namm.org.
Online Sponsorships
NAMM offers two sponsorship options for exhibitors wanting to get maximum exposure for their company during the show and reach the most important buyers and decision makers as they are making their purchasing decisions.
Option #1: Upgrade to An Enhanced Online Directory Listing for Your Company
Upload unlimited company's product and information sheets to help get your company's info into buyers' hands. You can also include your logo so it stands out on the map, in the show smartphone app and in the online Directory on the NAMM website. This option is just $75.
Option #2: Sponsor a Banner Ad on the 2012 NAMM Show Smartphone App
Get your company and/or product information featured prominently in rotating banner ads that visitors can click through to access your company's landing page, find your booth, contact you directly or access your company's product information. Banner ads are $500 each.
Need some facts to help you decide? Here are some results from the 2011 NAMM Show:
- Downloads of the application or mobile presentation totaled 28,121
- Purchased banner ads displayed 225,905 times
- Exhibitors were clicked on 60,810 times (the 2% of exhibitors that purchased the enhanced listing accounted for 50% of the total views)
- 56,061 visits to the app maps
- 61,396 visits to the events page
- 3,990 visits to speaker bios
- 8,570 visits to the Twitter feed
Learn How to Make the Most of These Opportunities
Please call Thomas Carlson at 760-438-8007, ext. 229, or e-mail your request to thomasc@namm.org.