Why Attend The NAMM Show
In addition to all of the great new products and technology being unveiled here, the NAMM Show hosts free professional development sessions and unique product pavilions—giving buyers even more incentive to join us in Anaheim. By offering customized training and educational opportunities, we help to keep interested attendees on the cutting-edge of their business trends:
4 Can't-Miss Breakfast Sessions
Each morning, NAMM serves up a hot meal and an inspiring keynote presented by savvy speakers and industry leaders.
40+ Valuable Idea Center Sessions
The NAMM Idea Center offers a series of sessions packed with proven tips and techniques in sales, technology, lesson programs, finance and retailing. These quick, focused sessions provide attendees with helpful information without taking too much time off the show floor.
Powerful H.O.T. Zone Sessions
Once again, NAMM is proud to offer our free H.O.T. (Hands-On Learning) Zone sessions with topics relevant to professionals in the recording, live sound, DJ, house of worship, and stage and lighting industries.
Piano Performances at Lounge 88
Piano dealers from around the world can enjoy piano performances daily at Lounge 88.
New Technology and Unique Instrument Areas at the Show
NAMM's App and Gaming Pavilion, located at the entrance to Hall E, welcomes this growing market of high-tech companies to exhibit at the NAMM Show and connect with our industry.
NAMM also hosts the Technical Excellence & Creativity (TEC) Awards, the most prestigious awards event in the professional audio and sound production industry.
And don't miss the Museum of Making Music's exhibit, "Treasures from the Attic," a look at wonderful, rare, unusual, and sometimes wacky instruments from America's music stores and manufacturers, located at the entrance to Hall E.
NAMM Show builds brands
"We come to NAMM to take no prisoners. The NAMM Show is something we look forward to every single year. We're a 101-year-old company that has a great legacy, and it wouldn't be possible without the NAMM Show."
KEVIN PACKARD • LUDWIG DRUMS
a show with star power
"Stevie Wonder came over to my booth and played my new instrument, the Dube, so NAMM’s going to have a very special place in my heart."
DION DUBLIN • THE DUBE
great business all the way around
"It's just a big, 360-degree business opportunity for us—and where would we be without it?"
BRIAN VANCE • D'ADDARIO