NAMM Generation Next

NAMM Foundation's "NAMM Generation Next" program welcomed nearly 1,700 music majors, music faculty and music school leaders to explore The 2014 NAMM Show and learn more about the music products industry. Through the NAMM President’s Innovation Award, the NAMM Foundation funded this trip to the show for 56 of the graduate and undergraduate students in attendance, all of whom are pursuing careers in the industry.

This show also marked the inaugural collaboration with the College Music Society (CMS), which provided 24 break-out sessions ranging in topic from writing a great resume, to using iPads in a classroom setting. Accumulative attendance at 30 Generation Next/CMS plenary and break-out sessions totaled more than 1,500. Plenary session highlights included an interview with Ben Folds, a panel of GRAMMY-winning engineers and a panel of NAMM industry trend-setters, moderated by NAMM President/CEO Joe Lamond.

“As future leaders in music—be it as performers, teachers or music products innovators or business leaders—you are critical to the future of music and to NAMM's Membership," says Lamond. "This program benefits our manufacturer and retail members alike."

“My overall experience at NAMM was insanely amazing," says Generation Next attendee Michael Mullens from University of Massachusetts, Lowell. "It is like nothing else in the industry, and I am going to cherish the knowledge learned for years to come. It gave me ideas for my future and has definitely changed the way I work with technology and how it is integrated into music. I can't thank NAMM enough for this experience, and I hope to be at many more NAMM Shows in the future.” 

Frequently Asked Questions

Download the NAMM Foundation Schedule of Events

Feedback from past attendees:

“We were happy to attend, make connections and plans for next year. Thanks NAMM!!”

“The Generation Next program helps me professionally, mainly by giving me an outstanding addition to my resume.”

“Generation Next has made me more sure of my career and of my future. Getting to see the music business first hand has made me realize I really will be able to get a job that I love and can live on with a music business degree.”

“Generation Next helped me to be more informed on my future decisions and career goals.”

“Generation Next allowed me to begin to create meaningful networks and relationships with fellow music business students across the country. It also showed me the further options in career choice I have in the music industry.”

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NAMM President's Innovation Award

The NAMM President's Innovation Award supports individuals who are enrolled in music business and music education courses and are preparing for a job in the music products industry. Students who apply and meet the following criteria can be awarded with a $600 stipend to help with expenses with attending the NAMM Show:

  • Must be enrolled for the summer or fall 2014 semester in a university-based music business and/or music education program.
  • Must be able to prove with a Spring 2014 high school or college transcript that they are maintaining an overall 3.0 grade average.
  • Must also intend to be enrolled full time in college at the time of the NAMM Show in January 2015 and through the winter/spring semester.

The opportunity to apply for a 2014 President's Innovation Award has closed. Read more about the 2014 recipients.

We will announce the opportunity to apply for the 2015 President's Innovation Award in the Summer.