March 26, 2014
The value of The NAMM Show resonates with attendees from nearly 100 countries who represent major retail chains, local community music stores, houses of worship, recording studios, major entertainment venues, media outlets and more.
“We bring about 20 buyers [to the show] and come to seek opportunities with new brands. We’re the biggest chain in Scandinavia, so we should have the newest products first. That’s really important.”
– Per Olav Hagen, 4Sound (Sweden)