DeDe Heid is the President of Heid Music Company, Inc. in Appleton, Wisconsin. Heid Music is a third-generation family-owned music store and has been providing musical instruments, music lessons, and music resources since 1948. Heid Music Company has five locations throughout Wisconsin and has been recognized as a Top 50 Music Retailer in the United States by Music Trades Magazine. The store has also been honored as one of NAMM’s Top 100 Music Dealers. DeDe earned her Bachelor’s Degree in Business Administration from the University of Wisconsin Green Bay. She is a captain of SWIM (Smart Women in Music) and has additional non-profit and board experience with several local organizations.