Vision, Mission, Objectives

Vision

We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.

Mission

NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music.

Objectives

Trade Show

  • Produce successful trade shows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of Benefits model

Membership

  • Recruit and retain Members by making NAMM services an invaluable tool for success
  • Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities

Professional Development

  • Provide relevant and high-value educational programs for NAMM Members

Market Development

  • Promote music education as a right for all children
  • Create, fund and market programs, initiatives and public relations campaigns designed to encourage people of all ages to make music
  • Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States

Global Impact

  • Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
  • Increase global attendance at NAMM trade shows
  • Convene a global coalition of stakeholders around industry issues