Attendee Calendar - Believe in Music Week

Get ready to maximize your experience at Believe in Music Week with the following attendee overview:

Happening Now!


Use our members-only invitation system to send an invite to you and your team to register and receive the latest information on the upcoming event.


Invite your customers

You can also utilize our members-only invite system, with list upload and personalized message options, to invite your customers to attend the new online experience.

January 4

Initial Believe in Music TV schedule (Believe, Gear, Artist channels) released via a preview on

January 11: Marketplace Opens - Book Meetings and Connect with Other Attendees

On January 11, you will receive a personalized login link sent to the email you registered with, with instructions on how to access the platform. The Marketplace will become visible to all attendees, so be sure to start exploring and familiarizing yourself with the platform, as well as meet and chat with other attendees. NAMM members, buyers and media will be able to book meetings with brands.


  • Start building your event by bookmarking companies, sessions, and anything posted on the brand pages.


  • Brand Page Chat and Attendee-to-Attendee Chat will be turned on, but expect some delays in responses during this pre-show period

January 18

Content begins with NAMM Foundation sessions

Brand events/sessions begin

January 20

Product Preview

Featuring a dynamically produced compilation of videos from innovative companies, highlighting new products through demos, spec videos, and interviews.

Global Livestream

Believe in Music Week will feature a day-long video stream on January 20 highlighting the rich diversity of musical performances from around the world, with more than 40 emerging and established artists from 23 countries and six continents joining together for 12 hours of livestream concert performances.

January 21–22

NAMM sessions / education begins

All Believe in Music TV channels premiere (Gear, Artist, Believe)

January 23 - February 28 – Follow-up

Select content will be available through the end of February, so you and your team can go back and review brand and products, education and training sessions, along with content to inspire.

Questions? We are here to help at