The global gathering to unify and support the people who bring music to the world

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A New Platform to Connect

Believe in Music Week will showcase the latest products and brand stories, unique content, entertainment, and cutting-edge training across multiple tracks. Designed to be its own social network, the online experience will provide a platform to unite our global community.

Marketplace

Marketplace

Programming to educate
and inspire

Believe In Music TV

Believe In Music TV

Connecting buyers and
sellers

Training

Training

Navigating the ‘now’ and
preparing for the ‘next'

Members-Only VIP List

As a NAMM member, you will have unique access to Believe in Music Week, but you need to get your name, and those of your team, on the members-only VIP list. 

Utilize our simple, convenient system to access all the benefits the online experience has to offer.

View Instructional Video View Instructional Article

NAMM members, please sign in to your account to use the invitation system.

Members-Only Benefits

  • Access to the members-only invitation system and associated benefits 
  • Convenience of sending links to your entire staff 
  • Targeted NAMM U and NAMM Foundation education sessions 
  • Early access to book video meetings with brands (qualified buyers only) and other attendees
  • Member-only activities including chat, forums, roundtables and private networking events 
  • Access to 80+ hours of education content during event, and unique content on-demand afterwards
  • Tools to connect directly with speakers to ask questions 
  • Take-part in members-only contests and giveaways
  • Opportunity to invite your customers to experience a NAMM event

Schedule at a Glance

 
November–December

Register and Invite

Register your team and invite your customers
 
January 4

Receive Your Login Link

Receive your personalized login link and create your profile, view Training and Believe in Music TV schedule and start planning your experience
 
 
January 20-22

Participate

Attend Believe in Music Week
Global Livestream
January 20
Marketplace
January 21–22
Believe TV
January 21–22
Marketplace

Marketplace

Powered by AI and matchmaking software, this highly interactive platform will connect buyers and sellers, helping all industry members learn about the latest products.

  • Discover New Products
  • Connect With Your Favorite Brands
  • Win Prizes and Product Giveaways
Believe In Music TV

Believe in Music TV

Multiple channels showcasing two days of programming to educate, connect and inspire.

Believe TV

Believe TV

Opening sessions and events broadcasted to a global audience
Gear TV

Gear TV

Showcasing the latest brand innovations and stories
Artist TV

Artist TV

Live music and artist appearances to engage music enthusiasts worldwide
Believe In Music Week - Training

Training

Multiple channels showcasing two days of programming to educate, connect and inspire.

Opening Sessions

Opening Sessions

Big-picture sessions kick of each day with innovative ideas and inspiration
Business

Business

Strategies, tactics and best practices for music retailers and brands
Audio Productions and Technology

Audio Productions and Technology

The latest tools and tips for pro audio and live sound professionals
Entertainment Technology

Entertainment Technology

Sessions and interviews to empower touring and live event professionals
Artists

Artists

Topics helping songwriters, musicians, bands and singers succeed in their careers
Advocacy / Nonprofit / Students

Advocacy / Nonprofit / Students

Giving back and supporting our industry’s future
NAMM Circle of Benefits
NAMM Circle of Benefits

Connecting for a Cause

Through this difficult time, your support of NAMM keeps our industry’s future strong. For the past hundred years, our Circle of Benefits model has supported global gatherings, free trade, favorable industry regulations, strong retail channels, public awareness campaigns, music education and more.  

Any Questions? Contact Our Team.

Email: believe@namm.org
Phone: 1-760-438-8001

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