Joe Lamond


Since 2001, Joe Lamond has been president and CEO of the National Association of Music Merchants (NAMM), the global not-for-profit 501(c)(6) trade association representing 9,000 manufacturers and retailers of musical instruments and sound products. NAMM’s mission is to strengthen the music products industry and promote the pleasures and benefits of making music. Lamond has led the team of dedicated NAMM employees towards accomplishing its mission by producing trade shows including its annual ‘NAMM Show,' the world’s largest trade-only event for the music products industry; and then reinvesting the proceeds into grants, scholarships, industry promotions, public and government relations programs designed to increase active music making and strengthen music education in our schools. These efforts have increased consumer demand for NAMM Member products and services, positively impacted industry sales and ultimately grown the size and popularity of the NAMM Show.

Lamond has dedicated himself to the cause of music education as a fundamental right for all children and led NAMM’s efforts to increase funding and support for music education including the creation of the Support Music Coalition, funding of music brain research and lobbying for education reform. He has also been a staunch supporter of the role of the community music store, the backbone of NAMM’s membership. With the rapid transformation of retail through advances in technology, the Internet and social networking, Lamond has directed NAMM University’s efforts to strengthen the role of the local community music store as a vital resource for consumers when buying and learning to play a musical instrument.

Under Lamond’s leadership, NAMM created NAMM International, LLC to better serve its growing global membership, partnering on the Music China trade show in Shanghai and collaborating with Messe Frankfurt to launch the NAMM Musikmesse Russia trade show in Moscow. Lamond directed the formation of an International Coalition, which now includes representatives from 20 of the world's largest markets to share industry best practices and support global music education for all children. He also led NAMM to create the NAMM Foundation, a 501(c)(3) non-profit organization to serve as the philanthropic arm of the association and to raise funds to support NAMM’s mission. Over the past 10 years, NAMM and the NAMM Foundation have reinvested nearly $80 million dollars in support of its mission and to promote music making for people of all ages.

Lamond has traveled extensively throughout the United States and to more than 40 countries promoting NAMM’s mission and the importance of music education. Speaking at conferences, in front of government leaders and education policy experts, Lamond has made a strong case for the proven benefits of music making throughout the lifespan and for increasing attention on the power of music and the arts as tools of creativity and innovation, health and wellness and cultural diplomacy to resolve conflict and bring people and countries closer together.

Initially a Forestry major, Lamond is a graduate of the State University of New York, Morrisville, with an AAS degree in Business Administration. He has since been awarded two Honorary Doctorates, one in 2009 from the State University of New York, Potsdam, and the other in 2012 from VanderCook College of Music. Lamond was honored with the Midwest Clinic's Music Industry Award for his support of music education, and was awarded the Percussive Arts Society President’s Industry Award for his achievements in his field and support of the society. He has also been inducted into the National Boys and Girls Club Alumni's and Conn-Selmer Institute's Halls of Fame. Under Lamond's leadership, NAMM has received the Americans for the Arts Corporate Citizen Award, was honored by VH-1 Save the Music Foundation on their 10th anniversary and has shared numerous television awards with Sesame Workshop for partnering on the creation of the Sesame Street Music Works program, designed to promote the fun and benefits of playing music to preschoolers and their parents. 

Prior to joining NAMM as director of market development in 1998, Lamond worked for NAMM member retailers in Sacramento for 16 years including 10 years with the award-winning Skip’s Music. Lamond is a member of the San Diego chapter of YPO, Young Presidents Organization and ASAE, the Center for Association Leadership. Lamond is married and has two teenage children. He is an active outdoorsman and drummer.