Boutique Guitar Showcase

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NAMM is proud to continue The Boutique Guitar Showcase, a curated collection of some of the finest boutique instrument makers from around the world.

Centrally located within The NAMM Campus, the luthier community has a new way to influence a global audience of buyers, artists and celebrities looking for the latest in music products.

Exhibit at The Boutique Guitar Showcase and utilize the power of face to face to build your brand, focus your marketing message and drive sales:

  • Gain access to decision makers commanding billions in buying power
  • Influence artists and celebrities
  • Develop brand recognition
  • Introduce products and innovations
  • Connect with an international media base
  • Generate content to power your marketing messages

Learn more about the unique Boutique Guitar environment through our 360 video.

As the video is playing, hold down your cursor on the video and grab the screen to move it around. 

The NAMM Show 2017: Boutique Guitar Showcase | 360 VR/video

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Booth Options:

Booth Option #1

Booth Option #2

Booth Option #3

A turnkey, cost-effective option for highlighting your key products. These smaller community spaces are ideal for exhibitors on a tighter budget and include everything you need to expose your brand to billions in buying power and reach an international media base.

  • 5’ x 6’ / 1.52 m x 1.83 m
  • 6’ counter high table with standard ID sign
  • (2) lights to illuminate featured product
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing 

An individual booth space ideal for customization, product presentation and branding. This solution allows you to present your products and marketing messages to The 2018 NAMM Show audience in a more customized manner.

  • 5’ x 8’ / 1.52 m x 2.44 m
  • 8’ tall back/3’ tall side black drape with standard ID sign
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing
  • Exhibitor to provide all lighting/table/furnishings for the booth

 

A turnkey booth space ideal for showcasing a larger line of products. This option provides a bigger space, while still including a booth equipment package—providing your company with everything you need to succeed.

  • 5’ x 8’ / 1.52 m x 2.44 m
  • 6’ counter high table
  • 8’ tall back/3’ tall side black drape
  • Custom ID graphic for backwall (18”x36”)
  • (4) lights to illuminate featured product
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing

Everyone here is a fan of each other. We are all in love with the guitar and the craft of what we're doing, and we're sharing it with each other.

Jamie Gale · Jamie Gale Music · Toronto, Canada

The Results Are In...

Gathering Communities

NAMM broke records with over 100,000 attendees packing the aisles over the four days at The 2017 NAMM Show, giving exhibitors maximum exposure. 

 

 

A Global Family Reunion

The NAMM Show is a global gathering, with registrants from 139 countries and regions. 17% of the audience travels to Anaheim, CA from outside the U.S.

 

 

Serious Buying Power

Collectively, the buying audience at The 2017 NAMM Show makes an estimated $10.9 billion in purchases annually across retail, pro audio, live sound, lighting and event technology.

 

 

Media

Beyond meeting with leading trade and consumer media, The NAMM Show is an invaluable platform for generating your own content, with opportunities for showcasing products and company players, and garnering feedback and support from sales partners, retail customers, artists and influencers, you can create sound bites and images that help you tell your unique brand story to the world. Below are just a few examples of over 1,500 media outlets that cover The NAMM Show.

Location

Integrated within the NAMM Campus, The Boutique Guitar Showcase is centrally located allowing for convenient access to buyers and media. This community is promoted to all NAMM buyers leading up to the show, through our mobile application and signage on-site.

Contact

The 2018 NAMM Show presents a wide variety of ways to expose your brand and products to music product retailers, artists and media.

Reserve Booth