Boutique Guitar Showcase

 

NAMM is proud to introduce The Boutique Guitar Showcase, a curated collection of some of the finest boutique instrument makers from around the world.

Centrally located within The NAMM Campus, the luthier community will now have a new way to influence a global audience of buyers looking for the latest in music products, along with artists and celebrities from around the world.

Exhibit at The Boutique Guitar Showcase and utilize the power of face to face to build your brand, focus your marketing message and drive sales:

  • Gain access to decision makers commanding billions in buying power
  • Influence artists and celebrities
  • Develop brand recognition
  • Introduce products and innovations
  • Connect with an international media base
  • Generate content to power your marketing messages

Booth Options

Booth Option #1

Booth Option #2

Booth Option #3

A turnkey, cost-effective option for highlighting your key products. These smaller community spaces are ideal for exhibitors on a tighter budget and include everything you need to expose your brand to billions in buying power and reach an international media base.

  • 5’ x 6’ / 1.52 m x 1.83 m
  • 6’ counter high table with standard ID sign
  • (2) lights to illuminate featured product
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing 

An individual booth space ideal for customization, product presentation and branding. This solution allows you to present your products and marketing messages to The 2017 NAMM Show audience in a more customized manner.

  • 5’ x 8’ / 1.52 m x 2.44 m
  • 8’ tall back/3’ tall side black drape with standard ID sign
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing
  • Exhibitor to provide all lighting/table/furnishings for the booth

 

A turnkey booth space ideal for showcasing a larger line of products. This option provides a bigger space, while still including a booth equipment package—providing your company with everything you need to succeed.

  • 5’ x 8’ / 1.52 m x 2.44 m
  • 6’ counter high table
  • 8’ tall back/3’ tall side black drape
  • Custom ID graphic for backwall (18”x36”)
  • (4) lights to illuminate featured product
  • Black carpet
  • 5 amp electricity outlet
  • 8 exhibitor and 8 guest badges
  • 800 lbs of material handling
  • NAMM Show Exhibitor directory listing

The Results Are In...

Gathering Communities

NAMM experienced record-breaking numbers with over 100,000 attendees packing the aisles over the four days at The 2016 NAMM Show, giving exhibitors maximum exposure. 

 

 

A Global Family Reunion

The NAMM Show is a global gathering, with buyers attending from 125+ countries and regions. 15% of the audience travels to Anaheim, CA from outside the United States.

 

 

Serious Buying Power

Collectively, the buying audience at The 2016 NAMM Show yields more than $10 billion in purchases annually, and increased by $600 million in 2016 as compared to 2015.

 

 

Artists and Celebrities

You never know who you might run into at The NAMM Show, from Stevie Wonder, Eddie Van Halen, Moby or DJ sensation deadmau5, as well as hundreds of other well-known musicians who have real-world experience and thoughts on what gear they like, what they might need in the future, and how they can influence their fan base. Check out the celebrity photo gallery to see who joined us in 2016.

  Over 12,000 global artists and celebrities attend.

Media

Beyond meeting with leading trade and consumer media, The NAMM Show is an invaluable platform for generating your own content, with opportunities for showcasing products and company players, and garnering feedback and support from sales partners, retail customers, artists and influencers, you can create sound bites and images that help you tell your unique brand story to the world. Below are just a few examples of over 1,100 media members that cover The NAMM Show.

Location

Integrated within the NAMM Campus, The Boutique Guitar Showcase is centrally located allowing for convenient access to buyers and media. This community is promoted to all NAMM buyers leading up to the show, through our mobile application and signage on-site.

Contact

The 2017 NAMM Show presents a wide variety of ways to expose your brand and products to music product retailers, artists and media.

Reserve Your Booth