Amro Music

Cliff Acred began playing music in junior high school and later majored in music in college.  He played in the 3rd Army Band out of Atlanta while in the service and once out returned home to Memphis.  Cliff was hired to play bass in the house bands for Sun Records and later for Stax Records.  At...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalls the early days after the war reorganizing the company as new products were once again being produced. He was proud that two of his four...
Chip Averwater took over the music retail business in Memphis, just as his father did and his son would one day, keeping the tradition in the family. Chip’s passion for the music business expanded beyond the store and out into volunteer positions for several organizations including NAMM. Serving on...
Skip Buss played trumpet for several big bands on the road and in local hotel ballrooms during the great Swing Era of the 1940s.  He decided to leave the road when his son was born at which time he gigged at local clubs and ballrooms at night and worked for a small music retailer by day.  He joined...
Ace Cannon grew up in Mississippi singing with his father on street corners and in church, and he knew even as a small child that he wanted to have a life in music.  When he was ten years old his father drove him to Amro Music in Memphis and let him pick out an alto saxophone by CG Conn.  Right...
Vernon Drane played several musical instruments growing up in Tennessee including the trumpet and saxophone. He later studied instrument repair and spent 68 years (!) working with the Amro Music Company in Memphis. Vernon was also a baritone singer who performed in two church choirs for over 60...
Rick Jefferies was focused on pre-med when he attended college in Jackson, Tennessee, but had a change of direction when he took a part time job at a local music store.  The store sold Steinway and Wurlitzer, which was a fitting introduction to the business for Rick, who continues to be involved...
Booker T. Jones grew up in Memphis and began recording as a session player while still in high school at the age of 17.  While waiting for a session to begin, Booker and the other musicians in the studio began playing a song Booker wrote, which was later given a name when the engineer encouraged...
Sandra Miller realized as a professional musician working in Memphis that she learned enough about her Steinway piano that she could sell them.  So, she got a job at Amro Music and has become a Steinway specialist doing just that.  Her passion comes out the moment you mention Steinway, a fact very...
Gordon Pfund spent his life in the music industry that he loved. At an early age he began working for Werlein For Music in Louisiana and became enamored with the piano and organ market. He was an honorable salesman who put family and music education as key priorities in the way he addressed his...