Alabama

Gary Asher was working at Nuncie’s Music in Birmingham, Alabama when he provided a tour and interview for the NAMM Oral History program, just three years after the program began. Gary worked in the store as its General Manager for 25 years, all the while teaching drums and percussion and buying and...
Jim Darby is the band instrument salesman who formed Capital Music in Montgomery, Alabama, and who built a customer base both in school band programs as well as among the elderly. Jim’s sharp salesman pitch is like that of a preacher on Sunday morning and if you are not going to buy an instrument...
French Forbes II is the grandson of the founder of the Forbes Piano and Organ Company. E. E. Forbes (Ernest Erastus) formed the company in 1889 by selling pianos from the back of his horse-drawn carriage. His son oversaw the Birmingham, Alabama, based company during the Great Depression and...
Paul Freehling was brought up in the music retail business as the son of Art Freehling, the legendary music man of Montgomery, Alabama. Art’s incredible knowledge of business and music not only resulted in a successful store; it also made him a local hero and a beloved salesman. Paul’s role in...
Larry Leberte was proud of his family’s history in music retail. Larry’s grandfather opened a small music retail shop just after the Great Depression hit the United States in the early 1930s. He crafted a business plan that would include trade and bartering as well as greatly expanding the products...