California

Abel Sanchez is the noted restoration expert for such piano brands as Steinway and Chickering. Abel was born and raised in northern Mexico on the cattle ranch along with seven brothers. By the late 1950s, he moved to San Diego where he began working for two music stores as a piano technician. Some...
Vern Schafer joined the family business of moving pianos as a teenager, but had the dream of running his own piano store. While still running the Schafer Piano Movers Company, Vern set out to learn all he could about the ins and outs of the piano retail business. Soon after opening Colton Pianos,...
Eric Schoenberg opened his own guitar shop in Tiburon, California after working music retail on the east coast for decades. Over the years he watched the vintage guitar market grow and develop.  He also designed his own line of Schoenberg Guitars beginning in the 1980s.  The folk craze of the late...
Eric Schwartz is the Chairman of Sherman Clay, the historic chain of piano stores. The stores are located in the northern half of California and have played a big role in the growth of the piano market in the region. Eric joined the company in the footsteps of his father, working in all positions...
Cheryl Seppala has given the gift of music to countless students in her organ store over her career. She has never lost that spark in her eye that has encouraged her students to stay with the lessons and enjoy the benefits of making music. She began teaching when she was a teenager at Ozzie’s Music...
Wayne Seppala was playing organ for shoppers at the Montgomery Wards in San Diego before he was a teenager. When the store stopped selling organs, he landed a job at Ozzie’s Music where he met his future wife, Cheryl. Together they opened their own store just a year after getting married in 1977. ...
Billy Shaw and his wife Donna opened Desert Piano in Palm Springs after working in a series of piano sales jobs, including one at Colton Piano where the couple met. Billy is well known in the industry as a creative salesman and the inventor of the Piano Bar, which was introduced in the 1980s. He...
Michael Simmons is a co-founder of the Fretboard Journal and the author of several articles and books about vintage guitars and other fretted instruments. He began his career at Gryphon Guitars in Palo Alto, where he caught the bug for the history of the instruments. Over the years he has...
Paula Simmons wanted to create a shop where good quality instruments could be accessible to all those who came in the store.  As a teacher, Paula was very interested in providing lessons for students of all ages.  She tied both needs together when she and her partner, Kevin Smith,opened The Violin...
Evan Skopp is the president of Inside Track International, which is a boutique sales & marketing firm that works with luthiers and guitar manufacturers. He started out in music at an early age, playing the piano, cello, and guitar. After relocating to Santa Barbara for a job at a law firm, Evan...

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