Heid Music

Peter Heid enjoyed his career playing with many of the dance bands of the 1930s and 1940s in his hometown of Appleton, Wisconsin. After the war, he used his love of music to open a small store, Heid Music, in the heart of downtown Appleton. The store continued to grow over the years as Peter found...
Paul Heid grew up in the music retail world. His father formed Heid Music in Appleton, WI, and Paul along with his brother, Robert, followed in their father’s footsteps. Paul served on several industry boards including NASMD and NAMM. During his time on the NAMM Board, Paul served as Chairman (2003...
Todd Heid of Heid Music grew up watching the shop operate and found his passion for the business during his high school years. In the early years of Heid Music, the store had a large product spread including household appliances and TV sets. Todd’s father took over in 1985 with a focus on expanding...
DeDe Heid met her husband Todd while selling his music store, Heid Music, their newspaper advertising. After attending numerous NAMM Shows with Todd, as well as other business meetings, DeDe decided to get involved with the store around 2009 and now serves as the Executive Vice President of Heid...