Salesmen-Sales Reps

Edna Adams has been a mentor to many within the music publishing and music retail business since first entering the industry in the early 1970s. She joined Charlie Hansen Music Publishing and Warner Brothers Publishing for which she traveled to dealers around the country. Her extra attention to...
John Anning is the Executive Director of the Alliance of Independent Music Merchants (AIMM).  He began his career as a sales rep for the pro audio industry after growing up as a musician and falling in love with music.  His career as a rep expanded over the years and he came to understand the inner...
Dennis Awe is passionate about the organ! As a recording artist he has performed on many products, endorsing the Lowrey Organ for many decades. As a keen salesman, Dennis has written books on the process of marketing and selling to encourage others. As a music maker, Dennis has brought the sounds...
Larry Barnes recalls his early childhood growing up in his father's music store in Leavenworth, Kansas just outside of Kansas City. The store, which was known as the Leavenworth Music Store, opened in 1955, closed when his dad retired in 1985, and never had a phone! The family home was right next...
Tom Beckmen opened a music store with his band director while still in college in 1958. The relationships he created in the store lead to a road salesman job with C. Bruno. He traveled the country for nearly a decade before establishing his own distribution company, Beckmen Musical. He later began...
Dick Bell was surprised by the impact he had on the music industry, a fact that became clear to him at the NAMM Show 2009, when the Roland Corp gave him a retirement party and NAMM requested an interview for the Oral History program. He began his career in the music industry, as Dick said, “with no...
John Beltrandi served as a road rep for Kaman Music on the east coast for over 40 years. He traveled mostly in Massachusetts and Connecticut and helped pioneer the Ovation guitar, which was not well accepted when it was first introduced, but built up a strong audience in the early years. The...
Lou Berger is an energetic piano salesman in the style of the old piano traveler of a by-gone era. In fact, what Lou knows about selling pianos he learned from some of the old timers when he was a young man starting out in the business. Lou is a walking encyclopedia of the piano business and is...
Ted Berquist had a touch with fame in the 1960s with the group, the Novas. Their song, “The Crusher” was picked up by the national billboard charts and shot the group to stardom. After the group disbanded, Ted went on to pursue a career selling Hi-Fi products. Always passionate about musical...
Ed Boyer began working for Yamaha Corporation of America in 1983 with a focus on the band and orchestral products. With a strong background in retail, Ed has developed long-lasting partnerships with dealers while working with them to gain relationships with area school directors. Yamaha has...

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