Wisconsin

Brian Douglas enjoyed a career as a touring musician and songwriter both in rock and in house music, which gives him a unique perspective in understanding several facets of the needs of performers.  As president of Cream City Music outside of Milwaukee, and an owner, he is able to provide that...
Peter Heid enjoyed his career playing with many of the dance bands of the 1930s and 1940s in his hometown of Appleton, Wisconsin. After the war, he used his love of music to open a small store, Heid Music, in the heart of downtown Appleton. The store continued to grow over the years as Peter...
Paul Heid grew up in the music retail world. His father formed Heid Music in Appleton, WI, and Paul along with his brother, Robert, followed in their father’s footsteps. Paul served on several industry boards including NASMD and NAMM. During his time on the NAMM Board, Paul served as Chairman (2003...
Todd Heid of Heid Music grew up watching the shop operate and found his passion for the business during his high school years. In the early years of Heid Music, the store had a large product spread including household appliances and TV sets. Todd’s father took over in 1985 with a focus on expanding...
DeDe Heid met her husband Todd while selling his music store, Heid Music, their newspaper advertising. After attending numerous NAMM Shows with Todd, as well as other business meetings, DeDe decided to get involved with the store around 2009 and now serves as the Executive Vice President of Heid...
Michael Houser is the Chief Executive Officer for Cascio Interstate Music, which serves both as a brick and mortar store in New Berlin, Wisconsin as well as an internet store. The store was established by Frank Cascio, a professional accordion player, in 1951.  Over the years the store has built an...
Roger Kraft was a pioneer in the retailing of electronic musical instruments such as keyboards and synthesizers in the 1980s.  Many may recall the days of keyboard stores throughout the United States in the early days of MIDI, when innovative keyboards were the craze.  With a background in...
John LaBouve’s background is in business and marketing. When he married into the Goodell Family, he took a chance at working in his father-in-law’s music store, Goodell Music in Sheboygan, WI. He began in 1974 and soon took over the store as president and owner. During the interview, John...
Paul Leithold is the fourth generation to run the Leithold Music store, along with his sister Abbie. The La Crosse, Wisconsin-based store was established in 1888 as a piano store and repair shop. Just like his great-grandfather, Paul was trained as a piano tuner and has overseen many elements of...
Roger Leithold recalled moving into the historic building where Leithold Music is located on Fourth Street in La Crosse, Wisconsin during his NAMM Oral History interview. The building was originally a furniture store created in 1889. When the Leithold's moved their store into the building in 1964...

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