Alvarez Guitars

Eugene Kornblum’s father formed the famed St. Louis Music Company, which played a legendary role in the music products industry during most of the 1900s. As President beginning in the 1960s, Gene expanded the company with a number of important product lines including Ampeg basses and amplifiers....
Jerry Proctor worked for the Alvarez Guitar brand, owned by St. Louis Music, almost from the very beginning of that product. St. Louis Music owner, Gene Kornblum, was looking to create a new acoustic guitar line for his company to supply its dealers when he decided to create his own. After...
Kazuo Yairi was one of the most renowned guitar luthiers in Japan. His long career began as a child when he watched his father building unique handcrafted instruments for local students and musicians. The company expanded under Yairi-san's leadership to include several new models, but always with...