Bill Lawrence

Christian Hoyer wrote the book on the history of the Framus Guitar Company and became the director of the museum for the famed guitar company in Germany. His research brought to light many forgotten elements of the guitar maker's history, the key innovators and the product line that has been known...
Bill Lawrence was known for his pick-up design and his long career as a German based guitarist. In fact, when visiting the Framus Museum in Markneukirchen Germany, you can learn of his influential musical career when he was known as Billy Lorento. Always interested in electronics, he applied his...
Diane Magagna has been a pioneering woman in many ways within the music industry, including international sales of guitars.  She has worked with many of the top luthiers and manufacturers over the years and has provided growth for each by expanding the reach of their products into new markets and...
EZ Wajcman was fascinated by the need for specialized sounding guitar pickups.  Together with Bill Lawrence, EZ opened their pickup company in 1965 and produced a well-respected product that was the talk of the NAMM Show in the mid-1960s.  Over the years, EZ developed processes to ensure the...