BOSS

Chris Bristol was a music retailer in Southern California when a salesman came in one day to show him some gear from a new company called Roland. Chris took to the products right away. With his background as a musician and engineer he could understand the dedication that was put into the products....
Dennis Houlihan has played many important roles within the industry, all of which have been driven by his passion and love of music and music making. After years as a demonstration artist for Lowrey Organs, Dennis worked with retailers and suppliers alike, building his knowledge of music products...
Ikutaro Kakehashi, the founder of Roland Corporation, created more than a successful business with a host of important innovations in electronic musical instruments; he has also paid tribute throughout his career to those who first inspired him. Mr. Kakehashi was born in Japan and formed Ace...
Yngwie Malmsteen is a ferociously talented guitar player, composer, and producer from Sweden. He first gained notoriety in the mid 1980’s when he exploded onto the music scene blending his mastery of neoclassical guitar technique with the heavy metal music genre. Building upon the fame from the...
Paul Youngblood has become the expert of the BOSS effects pedal products due to his longevity with the Roland company. He has witnessed first hand, and took great part in the development and growth of the innovative BOSS products. Paul has been proud of the teams that were formed at Roland and how...