Drums

Graham Butterworth has spent a few decades in the British music industry. He has worked with both retailers and suppliers alike and has witnessed first hand changes to the industry that have impacted the music business. Along the way he has also developed many life long friends. Graham was one of...
Drew Armentrout worked in music retail for years before being hired by the Roland Company to work in the electronic drum division. His early experience served him well as he viewed both the musician’s and retailer’s points of view when developing and marketing products for Roland. Drew’s passion...
Ron Larcombe formed a rock band with his friends while in high school and fell in love with music. He toured the United States and Canada with several tribute bands before deciding he wanted to try selling drums and other musical products. Ron worked in music retail at The Drum Shop in 1984,...
Werner Hotan has a background as a radio technician and worked in a music retail store in Switzerland before he began working for Mr. Sacher. Werner learned about drum making and many other instruments from Mr. Sacher, who was a legendary percussionist. As the rock and roll movement was increasing...
Jim Petercsak grew up in New York and recalls the days he visited the Henry Adler Music Shop, and how he became so passionate about drumming and music that he made it his career. Jim has inspired thousands of students through his music teaching career, as well as his role as a past president of the...
Bill Gray was a music major in college and played drums professionally before joining the industry. Bill worked in music retail and as a manufacturer’s rep, which provided valuable experiences for him before he joined the Slingerland Drum Company in 1977. Bill combined his backgrounds to open a...
Jim Catalano loved playing drums as a small boy but never imagined a life in music. Jim jumped at the chance to work for the Ludwig Drum Company in the early 1980s. There he became known throughout the industry at trade shows and conferences promoting music education materials as well as the...
George Jacob greatly enjoys creating musical products for musicians –of all levels and ages. When a customer needed a softer sound with his drum sticks, George came to the rescue and developed a full line of drum sticks and mallets.  Among his innovations was the use of materials not yet used in...
Spencer Aloisio began working for the Slingerland Drum Company in 1969 and stayed with the company until 1986. During that time he worked on the selling, promoting and marketing of the popular percussion products. Spencer worked his way up from factory employee into the office as sales manager and...
John Craviotto, the founder of Craviotto Drum Company, has helped pioneer the handcrafted solid-shell snare drums, a leading product for his company and a tool he sought as a young drummer in the 1960s. As a musician, John worked for a host of top artists such as Neil Young, Ry Cooder, Buffy St....

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