Fender Musical Instruments Corp

John Jorgenson is best known as a guitarist, although he also plays and records with a number of musical instruments. While performing in the bands The Hellecasters and the Desert Rose Band, John often plays his signature model Fender. However, he often can be heard playing the piano, clarinet, and...
Bob King worked at Hal’s Music in Mountain View, California after returning from Vietnam in the early 1970s.  He was introduced to the wholesaling side of the industry and soon gained a job as a rep for Coast Wholesale.  He stayed with the company for over 20 years and was there when Kaman Music...
Bill Kirchen is a well known rockabilly guitarist known by his tag, The Titan of The Telecaster! During much of his career Bill could be seen and heard playing his 1959 Sunburst finished Fender Telecaster. His driving playing style has been an influence on rock and country players alike, but Bill...
Greg Koch is well known in guitar circles for his series of method books that have encouraged thousands to play or to improve their playing abilities!  Among his most noted books are “Blues Guitar,” “Guitar Licks, and the three-book set of “Guitar Method”,all published by Hal Leonard.  As a...
Bill Lawrence was known for his pick-up design and his long career as a German based guitarist. In fact, when visiting the Framus Museum in Markneukirchen Germany, you can learn of his influential musical career when he was known as Billy Lorento. Always interested in electronics, he applied his...
Yngwie Malmsteen is a ferociously talented guitar player, composer, and producer from Sweden. He first gained notoriety in the mid 1980’s when he exploded onto the music scene blending his mastery of neoclassical guitar technique with the heavy metal music genre. Building upon the fame from the...
Richard McDonald has always been driven and inspired by music. Both his father and brother played upright bass and for as long as he can remember, Richard has always been drawn to making music. He played several instruments as a kid and clearly remembers the day he received his first guitar from...
Paul Meisenzahl bought his first guitar from his brother for $2.00 and promptly taught himself how to play. His first paying gig came when he was eleven and he played in rock bands throughout high school. After working at MXR and Ithaca Guitar Works in Ithaca, New York, Paul began his career as a...
Bill Mendello retired as president of Fender Musical Instrument Corp in the fall of 2010 after a long career in the industry. He was hired in the accounting department of CBS Musical Instrument Division in 1978. Bill soon began working with Bill Schultz who was hired by the president of the...
Buddy Merrill played the pedal steel guitar on the Lawrence Welk TV program from its start in 1954 until he left the show in 1974. Buddy played Fender products while on the Welk Show, which was an exciting time as several key instrument innovations were released during this time, including the...

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