Fender Musical Instruments Corp

Ken Oda was hired by Yamaha in 1967 to run their retail store in San Francisco, California.  He continued to work for the company until his retirement at which point he joined Fender Musical Instruments.  While at Yamaha he met and worked with Bill Schultz who later hired Ken to help grow the Asian...
 Robert Perine was raised in Los Angeles in a very artsy family.  At the age of six, his father drew his portrait and asked young Bob to do the same. “It was like magic and from that time on I knew I wanted to be an artist.”  After enlisting in the US Navy during World War II, Bob studied at the...
Joe Phelps started playing drums in the 7th grade. While in college, as a marketing major, he opened an off campus concert hall, played in bands, and ran a recording studio for the music retailer, Ben Jack, in Arkansas. In 1975, he moved to Los Angeles and formed a small ad agency, which has become...
Mike Ponce enjoys managing the Suhr Guitar factory at JS Technologies Inc. in Southern California as the job allows him to apply his expertise in all aspects of guitar building.  Mike was a master builder at Fender before developing an acoustic line of guitars for Rickenbacker.  His inspiration to...
Don Randall met Leo Fender before World War II when both men worked in radio repairs. After the war they decided to form a business together that would allow Leo to focus on developing a line of guitars. Don’s history of radio amplifiers and his business education made for a perfect match. The...
Owen Ray recalls his father buying him a ukulele when he was a kid and his passion for string instruments began! Owen played a vital role in the Australian guitar market when he started repairing guitars as his day job while gigging with his band, the Countdowns, at night. While repairing Fender...
Herb Remington was the steel guitarist for Bob Wills and the Texas Playboy who built his own line of guitars called Remington Steel.  Among his fascinating history: being long time personal friends with Leo Fender.  For a while, Fender made steel guitars and, in the beginning, Leo would often give...
Bob Rissi is the founder of Risson Amplifier Company, which produces Made-in-America products based on Bob’s own designs.  He began designing amplifiers in 1960 when he was hired by Leo Fender himself.  He later worked at Rickenbacker before forming his own company in 1971.  In addition to his...
Ed Rizzuto was surrounded by music his entire life. As a young boy he started playing trombone, which he continued throughout high school and into his military service in the early 1950s. After teaching orchestra as a school band director for several years, Ed joined the music industry as a...
William Schultz turned the struggling Fender Musical Instrument Corporation into an industry leader after purchasing the famed guitar company from CBS in 1985. Born in McKeesport, PA on July 30, 1926, he began playing the saxophone professionally before World War II and then opened his own musical...

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