Full Interview

 David Abell formed his piano retail store in Beverly Hills back in the late 1950s.  Since that time he has established one of the finest reputations in our industry.  Noted musicians, industry leaders and movie stars alike have boasted of his quality of service and the fact that most of his deals...
John Allegrezza began working in the piano business in 1957 and soon discovered he had a real passion for the business and the people.  In 1981 he opened his store, Allegrezza Pianos, in Ridgeland, Mississippi, just north of Jackson.  Over the years he has worked with some of the biggest names in...
R.C. Allen was a guitar luthier that used the style of his many friends of the era in the early 1950s in Southern California when guitar innovators were reshaping the instrument and grooming it for a new birth. RC was building his own unique instruments when Leo Fender and Lowell Kiesel of Carvin...
Marco Alpert has had a fascinating career in the music industry and lucky for the NAMM Oral History collection he shared many of his stories with us. Marco was an electronic music composer in Los Angeles when he happened to meet the two founders of E-mu. Marco was hired to promote the innovative...
Lee Anderton’s grandfather started a small music store that Lee now runs, Anderton Music in Guildford, England. During Lee’s early years in the business, he worked to make the Internet and other challenges work for him as he focused on customer service and quality products.  With his attention to...
Ralph Angelillo grew up inspired by Joe Morello. His dad was a bassist for big dance bands in the 1940s and '50s and his four brothers all played music. In 1961, at the age of 17, Ralph purchased his first Ludwig drum set, with money earned working as a busboy in local hotels. While working in the...
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of...
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalls the early days after the war reorganizing the company as new products were once again being produced. He was proud that two of his four...

Pages