Full Interview

Ralph Angelillo grew up inspired by Joe Morello. His dad was a bassist for big dance bands in the 1940s and '50s and his four brothers all played music. In 1961, at the age of 17, Ralph purchased his first Ludwig drum set, with money earned working as a busboy in local hotels. While working in the...
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM...
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of...
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
Jack Ashford played percussion as a member of the famed Funk Brothers, the house band for Motown Records beginning in the 1960s.  Jack’s unique approach to the tambourine soon resulted in his growing reputation for adding special layers to the music.  As a member of the Funk Brothers, he recorded...
Byron Autrey loved to tell you everything you needed to know about how a trumpet works, and I mean everything! Byron studied the craft of trumpet design for decades, having been a player all of his life.  The mathematical approach he took in understanding the flow of air and the vibration of the...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalled some of the challenges of the store in the early days after World War II.  The inventory needed to be reestablished as instruments and...
George Azuma remembered growing up in Tokyo and having many opportunities to play rock and roll along with his brother and several childhood friends.  After high school, George attended college in the United States where he continued to play music. He returned to Japan where he continued to play...
Lloyd Baggs began his journey in music in forth grade as a cellist. After playing in youth symphonies he landed in the UCLA symphony while still in high school. Lloyd graduated from college with a degree in Fine Art and made his first guitar while working as a fine art master printer. Moving to LA...

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