Full Line Music Store

Gus Acevedo is the owner of the International House of Music in downtown Los Angeles, a store that first opened in 1902. Gus purchased the store from the Schireson Brothers and over the last thirty years he and his business partner, Oscar Naranjo, have focused a great deal of their energy and...
Cliff Acred began playing music in junior high school and later majored in music in college.  He played in the 3rd Army Band out of Atlanta while in the service and once out returned home to Memphis.  Cliff was hired to play bass in the house bands for Sun Records and later for Stax Records.  At...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalls the early days after the war reorganizing the company as new products were once again being produced. He was proud that two of his four...
Chip Averwater took over the music retail business in Memphis, just as his father did and his son would one day, keeping the tradition in the family. Chip’s passion for the music business expanded beyond the store and out into volunteer positions for several organizations including NAMM. Serving on...
Sharman Beasley-Vesecky grew up in the music business as her grandfather, William Howard Beasley, served as the president of the NAMM Board of Directors from 1939-1940.  Sharman has become the holder of her family's history and was kind enough to share the history with us during her NAMM Oral...
Mark Begelman formed Mars Music after a career in retail sales of office supplies. The idea behind Mars was to create a big box retail company with locations around the country. To compete, Mark sought to include elements of music retailing that were not always found in chair stores at the time,...
Gary Bennett entered the music products industry in 1964 working for Chesbro Music in Idaho. At the time of his NAMM Oral History interview, taped during the NAMM Show in January 2012, Gary was still proudly working for Chesbro. During the 1970s Gary played a vital role in their becoming the...
Sylvester Bowen is a man of many talents and ideas. Along with his brother Dewey, Sylvester opened Freedom Guitars in downtown San Diego in 1972. In fact, the Bowen family has a long history of music stores, with other siblings also owning stores at one point in Los Angeles, CA and Oregon....
Geoff Brash was an iconic music retailer in Australia who became known around the world for his passion and his brilliant business knowledge. As the managing director of Brash Music, Geoff was a pioneer in multi-country trade and marketing. Over the decades he established long lasting relationships...
David Briggs is a great example that not everyone in the music products industry enters into it because of their passion for music. David’s passion is business, and he has developed one of the strongest retail chains in the UK, Dawson’s Music. Mr. Briggs noted, “Looking for ways to improve what we...

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