George L's

Frank DeVille grew up in New Jersey and recalls the many musical instrument stores he visited as a kid, dreaming of becoming a famous musician and his favorite guitar.  As his professional career developed he played with many top acts, had his own bands and became an award winning songwriter –all...
Buddy Emmons is on the short list of the most influential steel pedal guitarists in the world. Along with Alvino Rey and Speedy West, Buddy helped define the role of the instrument in pop and country music. We proudly note that all three of these legends are now included in the NAMM Oral History...
George Lewis is the founder of George L’s in Madison, Tennessee, one of the industry’s leading innovators of cable and electronic components.  George played a large role in the development of ShoBud as a retail store and manufacturer of steel pedal guitars.  George’s entire family works in the...
Kimberly Lewis grew up in the industry, first with her father’s ShoBud retail store in Nashville and later with his cable and accessories business known the world over as George L’s. Kimberly enjoyed her childhood being surrounded by country legends such as Roy Acuff, whom she also referred to as...