Guitars

Steve Araujo grew up in Southern California playing guitar and bass in school and in local bands. Becoming a professional bassist, Steve toured and taught music for many years.  Seeing a need to create a platform online for bass players to gather, he developed the website The Bass Hang. The site...
Ben Ash began working for his family’s store before he can remember.  He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash.  In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a...
 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the...
Peter Asher teamed with his school friend, Gordon Waller, to form the group Peter and Gordon.  The two hit the pop charts during the golden era of the British Invasion in the mid-1960s.  They topped the charts both in America and England with several popular tunes, some of which were written by...
George Azuma remembered growing up in Tokyo and having many opportunities to play rock and roll along with his brother and several childhood friends.  After high school, George attended college in the United States where he continued to play music. He returned to Japan where he continued to play...
Lloyd Baggs began his journey in music in forth grade as a cellist. After playing in youth symphonies he landed in the UCLA symphony while still in high school. Lloyd graduated from college with a degree in Fine Art and made his first guitar while working as a fine art master printer. Moving to LA...
Bob Bain played with a number of the big bands during the golden era of swing before he became the iconic studio session player in Los Angeles.  His session playing is well known for a wide range of famous gigs, such as playing for Audrey Hepburn as she sang "Moon River" in the movie "Breakfast at...
Joe Baldi became active in a rock band at a young age and formed a group that toured much of New England in the 1970s and 80s. When needing gear, he often visited EU Wurlitzer in Boston. One day he was offered a job at the store and took it. He later remarked it was one of his favorite jobs as he...
Leonardo Baldocci is the President of EMD Music, Inc., a European music wholesaler and distributor that specialize in guitars, drums and percussion instruments, wind instruments, cymbals and accessories. EMD is located in Brussels and sells products to more than 2500 music retailers via two...
Adriana Balic is a vocalist, keyboardist, guitarist, songwriter, producer, bandleader, and educator, covering styles from classical to pop/rock and jazz. From 2003 she served as keyboardist and vocalist to the Grammy Award winning artist “P!NK” on tours in the United States, Canada, and Europe. She...

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