Hartley Peavey

Ken Achard played such an important part of the industry that he was asked to write a book.  The book entitled “The Peavey Revolution” was released in 2005 and covers Ken’s long association with the innovative company and its founder.  Ken met Hartley Peavey in 1972, who entrusted Ken to open up...
Courtland Gray joined the Peavey Electronics team in Meridian, Mississippi in 2001 working in the finance department. As his career developed at Peavey and his position changed to CFO, Courtland learned the core values of the company firsthand from the founder, Hartley. Those values are now deeply...
Willie Hatcher gives a great deal of credit to the public-school system in Mississippi when he was growing up in the 1950s for providing a variety of shop classes. Those instructional courses included woodworking, automotive, and machine shop, and they all provided Willie with the background he...
Hartley Peavey was like most kids his age in Mississippi during the mid 1950s--he wanted to be a rock and roll star! In a very real way he did became a rock star, not as a performer but as a manufacturer of musical instruments–beginning with his pioneering guitar amplifier. Equal to a performer’s...
Clive Roberts has wonderful memories of his parent’s passion for music.  His mother played piano and his father performed his own songs on the ukulele-banjo for the troops during World War II.  Clive picked up on their love of making music and set off to do the same.  While interested in playing...
Bill Xavier was introduced into the music products industry while working with Hartley Peavey. Peavey became a strong mentor to Bill and was like a second father to him. Bill has often said that much of the passion he has for the music products industry was developed as a result of working with Mr...