Independent Rep

Fred Allard has been passionate about music making since he began playing guitar in the 8th grade. As a teen he worked for Milano’s Music Center in Mesa, Arizona in the mid 1960s. Fred worked for the music store for over eight years working his way up from salesman on the floor to manager of one of...
John Anning is the Executive Director of the Alliance of Independent Music Merchants (AIMM).  He began his career as a sales rep for the pro audio industry after growing up as a musician and falling in love with music.  His career as a rep expanded over the years and he came to understand the inner...
Ted Berquist had a touch with fame in the 1960s with the group, the Novas. Their song, “The Crusher” was picked up by the national billboard charts and shot the group to stardom. After the group disbanded, Ted went on to pursue a career selling Hi-Fi products. Always passionate about musical...
Jon Bormann attended his first AES Show in 1973.  Just two years later, at the age of 25, he formed his own pro audio dealership, AVC Systems.  Soon Jon began designing and building studios while seeking to provide the best sound system possible.  In many cases this meant creating gear specific to...
Bill Cooper is an independent sales representative whose background includes a great many experiences that have helped Bill best serve his dealers. Bill, who played French horn in school, taught college, owned a chain of music stores in Ohio and worked for St. Louis Music for 17 years before...
Rich Covas owned Modern Music store's three locations for thirteen years beginning in 1966. The locations covered band and orchestra instruments as well as guitar, keyboards, and drums. The company also offered music lessons and repair. In fact, providing lessons is how Rich first began working in...
Tracy Dean is a well-known and well-regarded independent rep based in the St. Louis area.  He began his career in the industry at St. Louis Music where he began as a telephone salesman.  After that, he was given a road rep position, the first such inside employee to go on the road. His many...
Jerry Donegan began his career in the music industry in October, 1966, when his brother arranged for him to get a job in the shipping department of the Zildjian Cymbal Company. He found that early experience in the shipping department was a wonderful training ground in learning about the company’s...
John Hood was working music retail in the Sacramento area at a very heady time. The California capital was booming with innovative rock and pop bands in the 1980s and 90s while John was at K&K Music to sell the musicians their gear and meet some very talented people. It was also a great time to...
Phil Jost has had a very interesting career in music as a musician before joining the sales team at St. Louis Music in 1974 and thus entering the music products industry. In his early days, being classically trained on the piano, Phil played keyboards and early synthesizers for dances, concerts and...

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