Independent Sales Rep

Fred Allard has been passionate about music making since he began playing guitar in the 8th grade. As a teen he worked for Milano’s Music Center in Mesa, Arizona in the mid 1960s. Fred worked for the music store for over eight years working his way up from salesman on the floor to manager of one...
Jon Bormann attended his first AES Show in 1973.  Just two years later, at the age of 25, he formed his own pro audio dealership, AVC Systems.  Soon Jon began designing and building studios while seeking to provide the best sound system possible.  In many cases this meant creating gear specific to...
Rich Covas owned Modern Music store's three locations for thirteen years beginning in 1966. The locations covered band and orchestra instruments as well as guitar, keyboards, and drums. The company also offered music lessons and repair. In fact, providing lessons is how Rich first began working in...
Tracy Dean is a well-known and well-regarded independent rep based in the St. Louis area.  He began his career in the industry at St. Louis Music where he began as a telephone salesman.  After that, he was given a road rep position, the first such inside employee to go on the road. His many...
Herb Holt has thoroughly enjoyed his life in music, both as a musician and as a sales rep!  In 1968 he formed the Music Marketing Company to represent the Ovation Guitar line in Minnesota.  The company quickly expanded to cover a long list of products for retail stores Herb called on in and around...
Eddie Kramer began his long career as a record salesman in the San Francisco Bay Area before opening his own record store in the 1960s. As the Beatle Boom began, Eddie was selling a few guitars and some accessories, which were about 10% of his business at the San Carlos-based Eddie Kramer’s World...
Bob Lynch is a pioneering independent representative in the era when many manufacturers were slowly phasing out the inside rep.  Bob began playing trumpet at an early age and even provided music lessons at Wallace Music while still in high school.  Bob played in several concert and dance bands...
George Mantoan got his start in music by playing in a rock and roll band. He took his knowledge of music products and ran a successful music store in downtown Chicago. He also offered credit to musicians in the area that needed to finance instruments, and would go around to local clubs on Saturday...
Al Marinaro has helped define the role of the independent rep in the music products industry for over 40 years. Al’s passion for music and the industry has played a critical part in his quest to raise the bar for customer service and attention to the details that matter most to the musician who...
Jerry Muenchow a veteran of the music industry worked in music retail for five years before joining the famed Chicago Musical Instrument Company (CMI) as a field sales representative in Michigan. Jerry held that position for 10 years before becoming a Regional Sales Manager for Fender Musical...

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