Instrument Cables

Alexander Pietschmann is CEO of Adam Hall. His dad, a professional musician works for Adam Hall as a salesman. Alex joined the company in 2006 after studying law and business. During his student years he had organized parties and opened a music club in Frankfurt. Building on this background he took...
Lisa Williams works with The RapcoHorizon cable company with a focus on a telemarketing strategy. Starting in the late 1980s, Lisa joined Rapco after pursuing a career in purchasing. Rapco continues to grow and find success as an accessory line found in music stores across the nation. Lisa enjoys...
Dale Williams with the RapcoHorizon cable company is extremely proud of the success and continued growth of Rapco in the marketplace. With an emphasis on only hiring musicians within the company, Dale even took up the guitar in an effort to connect with the staff. In his NAMM Oral History Interview...

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